The Magic of Custom Advertising by Larry Schalk - Book

An excellent book by an advertising expert, showing you many good and simple ways to advertise your act or your show. Includes material on brochures, the whole field of give-aways so they never forget your name, or telephone number. Includes suggestions, methods, and samples of talk in giving out your business cards and brochures. Explains a dozen ways you can make an impression on a possible client, and win him over to hiring you. A brightly written book by a man who knows the business.